Through social chatter, we learned that a lot of people found the Maytag Man sexy.So, to make an unconventional splash during the Black Friday sales period, we partnered with People Magazine’s Sexiest Man Alive issue to announce Maytag Man as the Sexiest Appliance Alive.
KUDOS: Communication Arts shortlist, Chicago Addy “Best of Print Advertising”, Chicago Addy bronze (x2).
