Every day, care. | Whirlpool
To make a 100 year old brand meaningful in a sea of cold metal, we gave Whirlpool a new brand purpose grounded in the belief that Every chore is an act of love. This 360 campaign shows that, while cooking, cleaning, and washing are often messy, exhausting, and imperfect, they also have a profound impact on the ones we love and the world we live in.
KUDOS:
Effie Gold. Addy Silver. AICE "best of". Featured in AdWeek, AdAge, Creativity, HuffPo, USA Today, UpWorthy, NYTimes and more.
