Chris Jansma's Portfolio
Selected Work
Walking In Stupid
About Me
Chris Jansma's Portfolio
Selected Work
Walking In Stupid
About Me
WHP_CareLess_gif1.gif

Whirlpool

Rebranding

 

 

 

Care Less | Whirlpool

We all care about a lot of things. Which is great. But we don’t need to care about everything, all the time. That’s what Whirlpool is for; to help you worry less about the have-to-dos, so you can care more about the love-to-dos.

 
 

 

BROADCAST

 

SOCIAL

 
 
 
 
 
 
All Super Bowl Brand Relaunch Grand Prix Winning Act Using Emotion As A Superpower Having Fun With A Taboo Topic Changing Perceptions About A Heritage Brand Turning AAA Trucks into AAA advertising Conquering Pet Hair Like A Pro Relevant Storytelling for a Moment in Time Giving a Classic Brand New Purpose Putting Smiles on Faces Relaunching an Icon Fresh Ads Served Up Daily Hacking Twitter for Good Announcing Conan's Big Return Wrangling Iconic Talent Rethinking Out Of Home The World's First Non-Technological Interactive Experience
Super Bowl Brand Relaunch Grand Prix Winning Act Using Emotion As A Superpower Having Fun With A Taboo Topic Changing Perceptions About A Heritage Brand Turning AAA Trucks into AAA advertising Conquering Pet Hair Like A Pro Relevant Storytelling for a Moment in Time Giving a Classic Brand New Purpose Putting Smiles on Faces Relaunching an Icon Fresh Ads Served Up Daily Hacking Twitter for Good Announcing Conan's Big Return Wrangling Iconic Talent Rethinking Out Of Home The World's First Non-Technological Interactive Experience