A filthy uniform is proof of hard work on the field. A clean uniform is proof of Maytag’s power off the field.
In 2015, Maytag became the first official Washer and Dryer of Major League baseball and launched Maytag Filthiest Plays of the Week. This regular feature encouraged fans to vote for the filthiest slide, catch or dive for the chance to win a trip to the World Series along with a brand new Maytag laundry pair.
This activation included social, a section on MLB.com, regular features on MLB Tonight, ballpark promotions, and a one-hour highlight show on the MLB network.
Featured on MLB All-star game, World Series, ESPN and MLB network
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