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Maytag Rebranding

Whirlpool

Connect to Care

 

 

Reinventing an American Icon...

This 360 campaign brought the Maytag Man back to life as a hard-working dependable appliance who carries the load for American homes.

 

KUDOS:
Clio Bronze. Effie Gold. Addy Silver.

 
 

 

BROADCAST

 

 

SOCIAL CASE STUDY