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Twitter activation

 
 

Music's Greatest Night through the eyes of the Greatest Generation.

For the 2015 Grammys we introduced a voice we felt missing from the social conversation. Actual Grammys. We assembled a panel of real grandmothers to live tweet then cut together a video overnight to release the following day. It attracted around 6000 followers and got some notice from a few Grammy nominees.

 

 
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Visit the twitter page at twitter.com/TweetingGrammys