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Whirlpool Rebranding

Rebranding

 

 

 

Every chore is an act of love...

To make a 100 year old brand meaningful in a sea of cold metal, this 360 campaign shows that—while chores are messy, exhausting, and imperfect—they also have a profound impact on the ones we love and the world we live in.

 

KUDOS:
Effie Gold. Addy Silver. AICE "best of". Featured in AdWeek, AdAge, Creativity, HuffPo, USA Today, UpWorthy, NYTimes and more.

 
 

 

BROADCAST

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ONLINE CONTENT

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SOCIAL

We shifted the conversation from product complaints to authentic conversation and storytelling.