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Whirlpool Rebranding

Rebranding

 

 

 

Every chore is an act of love...

To make a 100 year old brand meaningful in a sea of cold metal, this 360 campaign told stories of imperfect caregivers doing their best. And proved how chores have a measurable impact on those we love and the world we live in.


Effie Gold. Addy Silver. AICE "best of".

Featured in AdWeek, AdAge, Creativity, HuffPo, USA Today, UpWorthy, NYTimes and more

 
 

 

BROADCAST

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ONLINE CONTENT

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SOCIAL

We shifted the conversation from product complaints to authentic conversation and storytelling.